1. Who We Are
Luke Woodford is the “data controller” for the information you provide. This means we decide how and why your personal data is processed.

Contact Email: hello@bylukewoodford.com
Business Address: 85 Great Portland Street, First Floor, London, W1W 7LT

2. Information We Collect
We collect information when you visit our site, create an account, or make a purchase:

Identity Data: Name, username.Contact Data: Email address, phone number, shipping and billing address.
Financial Data: Payment card details (processed securely via [Stripe/PayPal/etc.]).
Technical Data: IP address, browser type, and location data (collected via cookies).

3. How and Why We Use Your Data
We only use your data when the law allows us to:

To Fulfill Orders: We use your contact and identity details to deliver your clothes (Contractual Necessity).
Marketing: We send newsletters only if you have opted in (Consent).
Site Improvement: We use technical data to see how people use our shop (Legitimate Interests).

4. Who We Share Data With
We do not sell your data. We only share it with essential third parties:

Delivery Partners: Royal Mail, DPD, etc.
Payment Processors: To handle secure transactions.

Marketing Tools: Such as Mailchimp (only if you’ve subscribed).

5. How Long We Keep Your Data
We only keep your personal data for as long as necessary to fulfill the purposes we collected it for, including any legal, accounting, or reporting requirements (e.g., tax records for 6 years).

6. Your Rights
Under UK GDPR, you have several rights regarding your data:

Access: Request a copy of the data we hold about you.
Correction: Ask us to fix inaccurate information.Deletion: Ask us to delete your data (the “right to be forgotten”).
Withdraw Consent: Unsubscribe from marketing at any time.

7. Cookies
Our website uses cookies to enhance your experience. You can manage your preferences through our Cookie Consent Banner or your browser settings.